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Getting Started Guide

How to Start a 360 Photo Booth Business and What to Charge per Event

What it costs to start, what the market charges and the sums to do before buying anything. No hype: if the numbers don't add up, better to know it now.

Snappy working out what it costs to start a 360 photo booth business
3Local competitors to check before you set your rate
2-4 hHow long a typical booking lasts
1One person to run it, if it is set up well
$31.99What the PRO plan costs a month
First Things First

What a 360 Photo Booth Is and Why People Book It

A spinner platform the guest steps onto and an arm with a camera that goes around them. The result is a short slow motion video that people post on their socials that same night.

✓They do not book it for the photo, they book it for the video. That is what sets a 360 apart from the classic photo booth.
✓It works at weddings, sweet sixteens, quinceañeras, bar and bat mitzvahs and company events. The company one pays best and is the one fewest people work.
✓The guest takes it away on the spot. If they have to wait until the next day, half the point is lost.
The Setup

What You Actually Need to Start

Five things. Not one more for the first event, and only two of the five are expensive.

The Spinner Platform

It is the big purchase. There are floor ones and overhead ones. Look at the weight it takes and whether it fits through the door of a venue, which is where the cheap one fails.

The Arm and the Camera

The phone you already have works. A GoPro does better in low light, but it is not the first thing to buy.

Your Own Light

A ring light. Venues are dimly lit and with no light of your own the video comes out noisy and nobody shares it.

The Software

It is what records, renders and delivers. From $31.99 a month on the PRO plan. Without it you have a platform that spins and little else.

Carpet and Props

The cheap thing that shows the most in your client photos. A decent carpet changes how your setup looks.

A Vehicle

You do not need a van to start, but measure the platform before counting on the car you have.

The Numbers

What to Charge for a 360 Photo Booth

Your floor is a professional booking with delivery, setup and an attendant included. A 360 goes up from there with hours, travel and what you deliver afterwards.

What Moves the PriceUpDown
Type of eventCompanyBirthday
Hours of service4 h or more2 h
DaySaturday in seasonWeekdays
TravelOut of the areaYour own city
DeliveryGallery and printsVideo only
CustomizationOverlay with the client's brandGeneric template

Every market is different: before setting your rate, look at what three companies in your city charge.

The Math

Does It Pay? Run the Numbers Before You Buy

What matters is what is left after you have paid for everything. These are the four lines you have to write, or you can run them with your own numbers in our 360 photo booth profit calculator.

1What you bring in a month. Events you can really cover, not the ones you would like. In peak season people do two on the same Saturday; in the off-season, none.
2What you spend every month no matter what. Software, insurance, phone, and self-employment taxes (LLC or sole proprietorship).
3What you spend per event. Fuel, consumables if you print and the hours you put in, which are worth money too.
4How many events it takes to pay for the gear. It is the number that says whether this is a business or an expensive hobby.

Watch out for the season. Most events cluster in a few peak months. A business that only works in high season doesn't work: you have to look at the whole year.

The First Event

What Nobody Tells You About the First Saturday

Get There Two Hours Early

Setting up is quick. Finding the socket, negotiating the spot with the catering people and testing the light is not.

The Venue Wi-Fi Doesn't Exist

Assume you will have no network. If your software does not work offline, you have a problem that same night.

Somebody Is Going to Fall

A handrail and a carpet that does not slip. And do not let three of them get on at once however much they insist.

The Line Is Your Enemy

If every video takes two minutes to come out, by the third couple there are ten people waiting and they go to the bar.

Take the Money First, or a Deposit

A deposit on booking and the rest before the event. Chasing someone after a wedding is a sport.

Ask for the Video Back

What your clients record is your best advertising and it costs you nothing to ask for it.

The Software

The Part That Makes the Video Come Out Right

The platform spins. What turns that spin into a video people share is the software: the overlays, the music, the slow motion and the QR delivery in front of the guest.

Related guides: how much to charge for a 360 photo booth, how to get 360 photo booth clients and whether a photo booth business is profitable. Before you buy anything, try every capture mode with the free 360 photo booth app.

FAQ

Questions from People Just Starting

How Much Does It Cost to Set Up a 360 Photo Booth?

It depends almost entirely on the platform, which is the big purchase. The rest (light, carpet, props and the software) is a small part of the total. Before buying, work out how many events you need to get it back: if it comes to more than you can cover in a season, look for another platform.

Do I Need to Be Registered as a Business?

If you're going to invoice regularly, yes. An accountant can set it up quickly and tell you whether an LLC or a sole proprietorship suits you. You also need general liability insurance: plenty of venues ask for it before they let you set up.

Can I Start with My Phone?

Yes, and it is what almost everyone does. A recent phone records more than enough for a 360 video. Leave the camera for when the business is already paying you.

How Many Events Do I Need a Month?

There is no number that works for everyone, because it depends on what you paid for the gear and on what you charge. What we do know is when the work is: events cluster in peak season, so you have to run the numbers with the whole year in front of you, not with one good Saturday in peak season.

What Is the Difference Between a 360 Photo Booth and a Photo Booth?

The booth delivers photos, usually printed on a strip. The 360 delivers a video. They are two different services and they are charged separately, and some people take both to the same event to charge twice for the same trip.

Do I Need Internet at the Event?

You should not need it. Venue Wi-Fi fails more than people think, so the software has to be able to record and deliver offline and upload everything later, when the network is back.