Field Experience
She built 360 booths before building software. The advice on setup, music and overlays comes from having used them at real weddings and communions.
Before building the app, Mila was setting up 360 booths at real events. She signs the Snap360 articles because that is where she writes them from: the venue, Saturday night, with a hundred guests waiting for their video.
Mila Moretti is a serial entrepreneur and the founder of Snap360. She came into this market the way almost everyone does: by taking events. And she ran head first into the same problem anyone starting out describes, apps that are expensive, complicated and that fail exactly when people are watching.
Instead of switching app, she decided to build one. That rule has not changed: every feature that goes into Snap360 has to be affordable, easy to use and compatible with the booth you already have.
None of these pieces come from reading other people. They come from events that were set up, from questions that reached support and from data in the app itself.
She built 360 booths before building software. The advice on setup, music and overlays comes from having used them at real weddings and communions.
What is said about pricing, profitability or the season comes from what an app used by more than ten thousand Snappers in five countries sees.
The topics are chosen by the questions that arrive every weekend. If a doubt comes up three times, it ends up as an article.
What to get ready on Thursday so Saturday holds no surprises at the venue.
What to charge, what it costs to start and when it pays to take the leap.
How to design an overlay the guest actually wants to post.
What plays at an event that works and what gets cut straight away.
What to do when the wifi drops or something fails with the party already going.
How to get to May with everything ready and how to hold on until September.
What couples ask for today and what no longer works in a 360 booth.
Read ArticleWhat it really takes to land the first event and get paid for it.
Read ArticleOverlays, music and settings before the good weekends start.
Read ArticleHow a corporate activation is quoted and set up.
Read ArticleWhat is worth investing in at the start and what is not.
Read ArticleThe full blog archive, ordered by the most recent.
See The BlogFree, with no card and with no time limit. The theory makes more sense with a real event in front of you.